TSM Verdict
The Verdict
Ole Smoky Distillery "The Holler" in Gatlinburg is a working distillery and tasting room known for its moonshine and whiskey sampling experiences rather than traditional dining. The signature draw is a range of guided tastings featuring house-distilled spirits, including moonshine and whiskey flights. It's a destination for spirit enthusiasts seeking an authentic Tennessee distillery experience.
Worth it?
Yes, especially if you are near Gatlinburg.
Best order
Regular Tasting, Premium Tasting, Moonshine Samples, Whiskey Samples
Best time
Lunch or early dinner
Verify
Check current hours before driving.
Go For
- Regular Tasting
- Premium Tasting
- Moonshine Samples
- Whiskey Samples
- Behind-the-scenes distillery tour with 13-sample tasting
Skip If
- You're seeking a full meal or food menu
- You prefer non-alcoholic experiences
- You're visiting with children or those under 21
- You require gluten-free or allergy-friendly food options
Before You Go
Tastings and tours are available daily; tours require advance reservation.
Decision Guide
Decision Guide
Is it worth visiting?
It's ideal for adults interested in Tennessee moonshine and whiskey, or anyone curious about the distilling process. If you're looking for a unique tasting experience or a behind-the-scenes tour, The Holler is a top choice in downtown Gatlinburg.
Best first order?
Regular Tasting
Worth driving from Gatlinburg or Pigeon Forge?
The Holler is a destination-quality distillery that's easy to include if you're in downtown Gatlinburg, and it's a reasonable add-on for visitors coming from Pigeon Forge.
Planner Snapshot
At a Glance
Location
Gatlinburg, Tennessee
Cuisine
Distillery
Price
Confirm current pricing
Best meal
Lunch or early dinner
Families
Confirm fit before going
Planning fit
Best as part of a Gatlinburg stop
Website
olesmoky.comAbout Ole Smoky Distillery "The Holler"
At Ole Smoky's "The Holler", visitors can enjoy free tastings of a variety of moonshine flavors while watching the distillation process through large windows.
Amenities & Features
- Outstanding bartenders who combine hospitality with entertainment—staff like Lacy, Chuck, Ashley A, and Keebler create personalized, memorable experiences
- $10 premium moonshine tasting with ability to sample before buying, featuring standout flavors like blackberry, banana pudding, and sour watermelon
- Behind the Still tour offers informative history and private group tastings with knowledgeable, entertaining guides
- Welcoming, fun atmosphere with live music that makes visitors feel embraced and want to return multiple times
Insider Tips for Ole Smoky Distillery "The Holler"
Insider tips
Advance reservations are recommended for tours. Check the official website for current tasting options and pricing.
Consider visiting during weekdays to avoid crowds.
Before you go
A website is linked here for direct confirmation of current details.
Menu Guide
What to Order at Ole Smoky Distillery "The Holler"
Drink
Regular Tasting
A standard tasting flight featuring a selection of Ole Smoky moonshine and whiskey samples, plus a $5 off coupon for purchases.
Drink
Premium Tasting
An expanded tasting experience that includes everything in the Regular Tasting, plus three additional spirit samples for a broader flavor profile.
Drink
Moonshine Samples
Daily-available moonshine samples with a rotating lineup of flavors, showcasing Ole Smoky's signature spirits.
Drink
Whiskey Samples
A selection of whiskey samples included in the tasting program, highlighting Ole Smoky's Tennessee whiskey offerings.
Drink
Behind-the-scenes distillery tour with 13-sample tasting
A guided tour of the original distillery followed by a tasting of 13 different Ole Smoky spirits; advance reservation required.
Know Before You Go
- Advance reservations are recommended for tours.
- Check the official website for current tasting options and pricing.
- Consider visiting during weekdays to avoid crowds.
- Bring a valid ID for tastings.
Opening Hours
Best Times to Visit Ole Smoky Distillery "The Holler"
Visit during weekday mornings for the calmest experience.
Tags
Traveler Questions
How long does a visit take?
Plan about 45 minutes to 1.5 hours, depending on whether you do a tasting, linger for live music, or shop for bottles and merch.
What are the hours at The Holler?
The Holler is generally open daily from 10 AM to 10 PM, with seasonal changes and holiday exceptions. Check the official site before you go if your visit is time-sensitive.
Is parking available?
Street parking is limited, and the Ripley’s garage nearby is a common backup option. If you want an easier arrival, go earlier in the day or use a rideshare.
What should I expect inside?
Expect free admission, free tastings for guests 21 and older, a retail area with moonshine and souvenirs, and live music at the distillery. All ages are welcome inside, but only adults 21+ can sample alcohol.
Who is The Holler best for?
It works well for adults who want a casual tasting stop, travelers interested in Gatlinburg’s moonshine history, and groups looking for a quick visit with live music. It is also fine for families who want to browse, even if only some members taste.
Are reservations required?
Reservations are required for some experiences at The Holler, but the distillery itself is also a walk-in-friendly stop for general visits and tastings. If you want a specific experience, book ahead on the official site.
More in Gatlinburg
Nearby picks around Gatlinburg
Related Guides
Explore More
Plan around Gatlinburg
Explore Gatlinburg attractions
Discover top-rated spots
Top-rated distillery in Gatlinburg
Complete Gatlinburg travel guide
Compare the two towns
Save money on your trip
Find your perfect stay
Expert travel tips