Duration
30 minutes to 2 hours (longer for Behind the Scenes tours)
Price
$5 per person for tastings, tour prices vary
Best For
Bachelorette parties looking for a fun group activity • Couples wanting an authentic Appalachian experience • Anyone curious about traditional moonshine making
Pro Tip
Do the "Hooch Hop" - buy one item from all three Ole Smoky locations in town and get a free t-shirt. Start here, then hit their other spots on the strip.
About Ole Smoky Distillery "The Holler"
Among dozens of distilleries in the Smokies, Ole Smoky's "The Holler" stands out as the top choice for an authentic moonshine experience. This isn't just a tasting room - it's a working distillery where visitors watch copper stills in action through massive glass windows.
The $5 guided tasting includes rotating flavors like apple pie, pickle, and blackberry moonshine served in tiny "communion cups" that pack a serious punch. Groups gravitate toward the outdoor courtyard with live bluegrass music and rocking chairs - delivering genuine mountain atmosphere.
Fair warning: those small tasting cups hit harder than expected, especially after sampling 13 different varieties on the Behind the Scenes tour. Savvy visitors grab distillery-exclusive flavors unavailable at regular liquor stores.
The knowledgeable staff explains the distilling process while keeping things entertaining. Return visitors never tire of watching newcomers' faces during that first moonshine sip - a rite of passage that makes this distillery a memorable Smoky Mountain experience.
Amenities & Features
Don't Miss
Working Copper Still Viewing
Watch authentic moonshine production through massive glass windows. You'll see the actual copper stills in action, not just a display setup like some other places.
Behind the Scenes Distillery Tour
Get access to production areas most visitors never see, with 13 different moonshine tastings. Our guides know their stuff and make the experience both educational and entertaining.
The Holler Outdoor Courtyard
Live bluegrass and country music on an outdoor stage surrounded by rocking chairs. It's the authentic Appalachian atmosphere you're hoping for, not touristy at all.
Distillery-Exclusive Moonshine Flavors
Taste and buy flavors you literally can't get anywhere else, including Total Wine or other liquor stores. These exclusive varieties make great souvenirs that actually mean something.
Guided Moonshine Tastings
Staff explain each flavor's background and suggest food pairings or cocktail recipes. Those tiny cups pack a punch - you'll definitely feel the effects by the end.
Hooch Hop Multi-Location Experience
Buy from all three Ole Smoky locations in town and get a free t-shirt. It's a fun way to explore different spots while getting a legitimate souvenir.
Know Before You Go
- Bring valid ID - strictly enforced for anyone wanting to taste (21+ only)
- Parking downtown requires finding a paid lot or street parking
- Those small tasting cups are stronger than they look - pace yourself
- Cash and credit cards accepted, ask staff about available coupons
- Wheelchair accessible but tours may need manual assistance
Visitor Sentiment
Based on reviewsOle Smoky Distillery "The Holler" delivers an engaging tasting experience. The knowledgeable staff and quality spirits receive consistent praise.
Ole Smoky Distillery "The Holler" Opening Hours
Best Times to Visit Ole Smoky Distillery "The Holler"
Visit during weekday mornings for the calmest experience.
Tags
Frequently Asked Questions
What are the hours for Ole Smoky The Holler?
Hours vary seasonally, so check their website before visiting. They're typically open daily during peak season, with extended hours in summer and reduced hours in winter.
How much does Ole Smoky The Holler cost?
Guided moonshine tastings cost $5 per person (21+ with valid ID required). Behind the Scenes tours with 13 samples are available at a higher price point. Free samples are limited to 2 per purchase.
Do I need reservations for Ole Smoky The Holler?
No reservations needed for regular tastings, but tours like Behind the Scenes may require booking ahead during busy seasons. Walk-ins are welcome for the basic tasting experience.
How long should I spend at Ole Smoky The Holler?
Plan 30-60 minutes for tastings and live music in the courtyard. If you're doing the Behind the Scenes tour, allow 1-2 hours total including shopping time.
Is Ole Smoky The Holler good for kids?
Kids are welcome in the main areas and can watch the distilling process, but the focus is on alcohol tastings for adults 21+. Families might prefer other Gatlinburg attractions.
Is there parking at Ole Smoky The Holler?
It's located downtown, so you'll need to find street parking or use a nearby paid lot. The location is walkable from most downtown hotels and attractions.
What moonshine flavors can I try?
Flavors rotate but include classics like apple pie, peach, cherry, pickle, and blackberry. They also carry distillery-exclusive varieties you won't find in regular stores.
Can I tour the actual distillery production area?
Yes, the Behind the Scenes tour takes you through the production areas with 13 different tastings. The regular experience lets you view the copper stills through large glass windows.
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We use a weighted 10-point scoring system to evaluate the best places to visit and things to do in the Smokies.
Scoring is carefully evaluated based on reviews, social signals and expert assessments.
Ole Smoky Distillery "The Holler" delivers an engaging tasting experience. The knowledgeable staff and quality spirits receive consistent praise.
Last Updated Dec 27, 2025
903 Parkway #128 Gatlinburg TN 37738
903 Parkway #128 Gatlinburg TN 37738
Gatlinburg
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