Nantahala Outdoor Center Gatlinburg - Attraction in Gatlinburg, Tennessee
TSM Pick

Nantahala Outdoor Center Gatlinburg

This three-floor outdoor gear haven has earned a loyal following among Smokies visitors who return trip after trip....

Gatlinburg1138 Parkway Gatlinburg TN 37738
9.2
Outstanding

Get Smokies trip-planning tips

Seasonal picks, local favorites, and lodging ideas for your next mountain trip.

Duration

1-2 hours (longer if seriously gear shopping or booking adventures)

Price

Free admission - retail prices vary by gear, rafting from $66

Best For

Families planning Smokies adventures • Serious hikers needing quality gear • Anyone wanting interactive shopping fun

Website

noc.com

Get Smokies trip-planning tips

Seasonal picks, local favorites, and lodging ideas for your next mountain trip.

Pro tip: Ask the NOC guides for their current favorite lesser-known hiking spots - they're always discovering new trails and viewpoints that aren't in the guidebooks yet.

About Nantahala Outdoor Center Gatlinburg

The Nantahala Outdoor Center Gatlinburg stands as a cornerstone at the entrance to the Great Smoky Mountains National Park, offering three floors of outdoor gear and interactive experiences. This 18,000-square-foot adventure hub serves both serious outdoor enthusiasts and families looking to explore the Smokies.

Inside, you'll find comprehensive sections for hiking, camping, and water sports equipment, with major brands like North Face and Patagonia well-represented. The store's layout encourages exploration, featuring a 25-foot climbing wall where you can test your skills and a fun kids' area complete with a rope bridge and bear cave that keeps young visitors entertained while parents shop.

What truly sets NOC Gatlinburg apart is their staff expertise. The team includes experienced hikers and paddlers who provide detailed trail recommendations and can book rafting adventures right at the counter. They're particularly known for their shoe-fitting expertise, taking time to ensure you leave with the perfect boots for your mountain adventures.

Practical amenities include a cozy fireplace area for warming up on cold mornings and a convenient trolley stop right outside. While parking is free, note the two-hour limit - plenty of time for focused shopping but tight for lengthy browsing. The store's location at the park entrance makes it an ideal first stop to gear up before hitting the trails.

Free admission means you can explore the interactive features even if you're not planning to purchase gear. Consider timing your visit for early morning to avoid peak crowds and secure easier parking.

Last checked: January 22, 2026 • Based on 1,620 reviews

Amenities & Features

  • Exceptional customer service in the shoe department with knowledgeable staff who take time to help customers find the right fit
  • Three floors packed with comprehensive outdoor gear selection from hiking equipment to camping supplies
  • Staff go above and beyond—even repairing vintage equipment like 30-year-old hiking poles
  • Convenient location right outside Great Smoky Mountains National Park

Insider Tips for Nantahala Outdoor Center Gatlinburg

Insider tips

Visitors most often point to 25-Foot Indoor Climbing Wall, Swinging Rope Bridge, and Interactive Bear Cave. Free parking is limited to 2 hours - set a phone reminder.

Wear comfortable clothes if you want to try the climbing wall. They accept cash and cards for all purchases.

Before you go

Plan around 1-2 hours (longer if seriously gear shopping or booking adventures) unless you are only stopping in briefly. Current price guidance on this page is Free admission - retail prices vary by gear, rafting from $66.

A website is linked here for direct confirmation of current details.

Highlights

Don't Miss

activity

25-Foot Indoor Climbing Wall

Test your skills on this impressive climbing wall before buying gear. It's a great way to see how different shoes and equipment feel in action. Kids and adults both love the challenge.

experience

Swinging Rope Bridge

This suspended bridge gets your heart pumping and is a huge hit with kids. It's like a mini adventure course right inside the store. Definitely Instagram-worthy too.

experience

Interactive Bear Cave

Kids can crawl through this fun bear-themed cave area while parents shop. It keeps little ones entertained and gives them a taste of Smokies wildlife themes.

experience

Expert Gear Consultation

The staff here really knows the Smokies trails and can recommend exactly what gear you need. They'll help you avoid overpacking or missing essential items for your specific adventures.

experience

Giant Stone Fireplace

This massive fireplace creates a cozy mountain lodge atmosphere and is great for warming up. It's a perfect spot to plan your adventures while staying comfortable.

experience

Adventure Booking Center

Book Pigeon River rafting trips and other adventures right in the store, often with exclusive discounts. The staff can coordinate your whole Smokies adventure schedule in one stop.

Know Before You Go

  • Free parking is limited to 2 hours - set a phone reminder
  • Wear comfortable clothes if you want to try the climbing wall
  • They accept cash and cards for all purchases
  • Weekend hours are extended until 9 PM Friday and Saturday
  • Fully accessible with elevator access to all floors

Opening Hours

Monday10 AM to 6 PM
Tuesday10 AM to 6 PM
Wednesday10 AM to 6 PM
Thursday10 AM to 6 PM
Friday10 AM to 6 PM
Saturday10 AM to 6 PM
Sunday10 AM to 6 PM

Best Times to Visit Nantahala Outdoor Center Gatlinburg

Visit during weekday mornings for the calmest experience.

01Buzzing
Weekend afternoons
02Relaxed
Weekday mornings

Tags

Popular

Frequently Asked Questions

What are the hours for NOC Gatlinburg?

They're open Sunday through Thursday 10 AM to 6 PM, and Friday through Saturday 10 AM to 9 PM. Weekend hours are longer since that's when most people hit the Smokies.

How much does NOC Gatlinburg cost?

Entry is completely free since it's a retail store. Gear prices vary by brand, but you can book Pigeon River rafting trips starting around $66 with in-store discounts available.

Do I need reservations for NOC Gatlinburg?

No reservations needed - just walk right in. However, if you want to book rafting or other adventures through them, those activities do require advance booking.

How long should I spend at NOC Gatlinburg?

Most people spend 1-2 hours exploring the gear, trying the climbing wall, and getting trail advice. You could easily spend longer if you're seriously shopping for a big adventure.

Is NOC Gatlinburg good for kids?

Absolutely - kids love the bear cave, rope bridge, and climbing wall. It's basically a playground that happens to sell outdoor gear. Great for all ages.

Is there parking at NOC Gatlinburg?

Yes, they have free onsite parking for up to 2 hours. After that, you'll need to find other downtown Gatlinburg parking or take the trolley that stops right at their door.

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