Duration
1-1.5 hours (longer if doing the production tour and Rocky Top Wine Trail)
Price
Free admission, $5-15 per person for tastings
Best For
Sweet wine lovers • Rocky Top Wine Trail explorers • Couples looking for casual wine tasting
Website
mountainvalleywinery.comMenu
View menuPro tip: Start here early in your Rocky Top Wine Trail adventure since they're centrally located and several tour companies use this as their pickup spot.
About Mountain Valley Winery
Mountain Valley Winery stands as one of Pigeon Forge's most established wineries, crafting unique wines since 1991 right along the bustling Parkway. Their specialty lies in sweet fruit wines, with their Red Velvet Cake wine emerging as a consistent crowd favorite that keeps visitors coming back for more.
For $10, guests can sample 12 different wines and receive a bonus slushie - an excellent value that lets you explore their diverse collection. The sangria slushies have become particularly popular, especially when enjoyed on their peaceful back patio area away from the Parkway's energy.
As a key stop on the Rocky Top Wine Trail, Mountain Valley Winery serves as an ideal starting point for wine enthusiasts planning to visit multiple locations. The complimentary production tour offers fascinating insights into their winemaking process, though timing your visit during less busy periods ensures a more detailed experience.
While this isn't a traditional vineyard setting with rolling hills (it's conveniently located right on the Parkway), the winery compensates with its accessible location and welcoming atmosphere. The tasting room staff can significantly impact your experience - the best visits often happen when you can engage with the more experienced team members who share detailed knowledge about each wine's characteristics.
Free admission makes it easy to stop in spontaneously, and many visitors find themselves leaving with more bottles than planned. If you're new to Mountain Valley Winery, try starting with their fruit wines and working your way through to their more traditional varieties. Remember to save room in your car for purchases - their wines make popular souvenirs from Pigeon Forge.
Amenities & Features
- Standout staff members (Kristin, Kayla, Jen) who are knowledgeable, friendly, and create memorable tasting experiences
- Excellent value with 10 wine tastings for $10
- Sweet wine varieties that guests love, especially Red Velvet and Mountain Red
- Scenic views and a relaxed atmosphere for wine tasting
Insider Tips for Mountain Valley Winery
Insider tips
Visitors most often point to Red Velvet Cake Wine, Sangria Slushies, and Production Tour. Bring valid photo ID - required for all tastings even if you're obviously over 21.
Parking is free but can get crowded during peak times, especially weekends. They accept cash and cards for purchases and tastings.
Before you go
Plan around 1-1.5 hours (longer if doing the production tour and Rocky Top Wine Trail) unless you are only stopping in briefly. Current price guidance on this page is Free admission, $5-15 per person for tastings.
A website is linked here for direct confirmation of current details.
Highlights
Don't Miss
experience
Red Velvet Cake Wine
Their signature sweet wine that tastes exactly like liquid red velvet cake. It's ridiculously popular and honestly lives up to the hype. We always grab a bottle or three to take home.
experience
Sangria Slushies
These frozen wine slushies are perfect for sipping on their back patio. They're included in the tasting packages and way better than you'd expect from a touristy spot.
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Production Tour
Free tour of their actual wine-making operation where you can see the crushing and bottling process. Best time to visit is September-October during harvest season when there's more action.
experience
Grape Escape Private Lounge
Their upscale tasting room with Boar's Head cheese and charcuterie pairings. It's $15 per person but worth it if you want a quieter, more intimate experience away from the main bar crowds.
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Rocky Top Wine Trail Hub
This is where many organized wine trail tours start and end. You can get your trail passport stamped here and coordinate visits to four other nearby wineries.
experience
Award-Winning French & German Styles
While they're known for sweet wines, their traditional European-style wines have won over 1,000 awards nationwide. The muscadine varieties are particularly impressive.
Know Before You Go
- Bring valid photo ID - required for all tastings even if you're obviously over 21
- Parking is free but can get crowded during peak times, especially weekends
- They accept cash and cards for purchases and tastings
- The back patio is great when weather's nice - grab a slushie and relax outside
- Building is wheelchair accessible with level entry from the parking lot
Opening Hours
Best Times to Visit Mountain Valley Winery
Visit during weekday mornings for the calmest experience.
Tags
Frequently Asked Questions
What are the hours for Mountain Valley Winery?
They're open 9 AM to 8 PM daily from April through December. January through March, they close at 7 PM Sunday through Thursday but stay open until 8 PM on weekends.
How much does Mountain Valley Winery cost?
Admission is completely free. Sweet wine tastings are $5 for 5 samples plus a slushie, or $10 for 12 samples plus a slushie. The Grape Escape private tasting room costs $15 per person.
Do I need reservations for Mountain Valley Winery?
No reservations needed for regular tastings at the bar. However, we'd recommend booking ahead for the Grape Escape private lounge, especially on weekends.
How long should I spend at Mountain Valley Winery?
Most people spend about an hour here. Plan 45-90 minutes if you want to do the production tour, browse their shop, and really enjoy the tastings without rushing.
Is Mountain Valley Winery good for kids?
Kids can come inside but can't participate in any tastings. Adults need valid photo ID for all alcohol samples. It's more of a grown-up activity, honestly.
Is there parking at Mountain Valley Winery?
Yes, they have free parking right off the Parkway. Fair warning though - it gets tight during busy times and you might need to circle for a spot.
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