Fruit Jar Alley

This Newport boutique wins visitors over with its remarkably warm hospitality and welcoming owners who genuinely care about customers—going so far as to help search for lost items and maintain communication long after purchases. While it's primarily a women's clothing store with elegant, affordable pieces, there's a dedicated corner featuring memorabilia from the Moonshiners TV show's Mark and Digger. Visitors consistently praise it as a refreshing alternative to the tourist crowds of Gatlinburg and Pigeon Forge, offering a more authentic small-town Tennessee experience.