TSM Verdict
The Verdict
Black Rifle Coffee Company in Sevierville is a casual, military-themed coffee shop offering a lineup of signature house-roasted coffees and hearty breakfast sandwiches. The main draw is its specialty coffee drinks and light breakfast fare, served in a relaxed, counter-service setting.
Worth it?
Yes, especially if you are near Sevierville.
Best order
Silencer Smooth, AK-47 Espresso, Iced Mocha, Caramel Latte
Best time
Lunch or early dinner
Verify
Check current hours before driving.
Go For
- Silencer Smooth
- AK-47 Espresso
- Iced Mocha
- Bacon Egg Ciabatta Breakfast Sandwich
- Spicy Sausage with Honey Biscuits
Skip If
- You want a full-service or upscale dining experience
- You're seeking extensive lunch or dinner entrées
- You require a menu with broad vegetarian or vegan options
Before You Go
Menu and pricing may vary; breakfast sandwiches typically range from $5–$9.
Decision Guide
Decision Guide
Is it worth visiting?
It's a good stop for coffee enthusiasts or travelers looking for a quick, satisfying breakfast or specialty coffee drinks in a casual setting. Best suited for those already in the Sevierville/Parkway area.
Best first order?
Silencer Smooth, AK-47 Espresso, Bacon Egg Ciabatta Breakfast Sandwich, Iced Mocha
Worth driving from Gatlinburg or Pigeon Forge?
Unless you're a dedicated Black Rifle Coffee fan, it's more of a convenient stop if you're already nearby rather than a destination worth a special trip from Gatlinburg or Pigeon Forge.
Planner Snapshot
At a Glance
Location
Sevierville, Tennessee
Cuisine
Coffee shop
Price
$$
Best meal
Lunch or early dinner
Families
Confirm fit before going
Planning fit
Best as part of a Sevierville stop
Duration
15-45 minutes (longer if browsing the extensive merchandise selection)
Price
$4-8 for coffee drinks, $15-20+ for packaged coffee and K-cups
Best For
Coffee enthusiasts who appreciate strong, quality blends • Military veterans and supporters of veteran-owned businesses • Families looking for a unique coffee shop experience with interesting decor
Website
blackriflecoffee.comPro tip: Ask the staff to recommend a blend based on your taste preferences - they're incredibly knowledgeable and will nail your perfect drink every time.
About Black Rifle Coffee Company
Black Rifle Coffee Company in Sevierville brings their bold, military-inspired brand to life right on the Parkway. As soon as you walk in, you'll notice this isn't your typical coffee shop - tactical gear displays and patriotic decor create a distinctive atmosphere that sets it apart from other Smoky Mountain cafes.
The coffee menu features their signature strong roasts, with the Liberty Bell and 1776 blends being particularly popular choices. Baristas take time to help customers navigate the selection, whether you're looking for a smooth morning brew or something with extra kick. While prices run higher than chain coffee shops (expect to pay around $17 for bags of coffee), the quality matches the premium pricing.
Beyond beverages, the store functions as a full BRCC retail space. You'll find walls lined with branded merchandise, from t-shirts and hats to tactical accessories. The shop layout encourages browsing - many visitors spend time exploring the gear displays while enjoying their drinks.
Convenience is key here, with both indoor seating and a drive-thru option for guests on the go. The store welcomes pets, even offering special pup cups for four-legged visitors. Regular customers appreciate how the staff makes an effort to remember faces and drink preferences, adding a personal touch to each visit.
For coffee enthusiasts heading to the Smokies who appreciate veteran-owned businesses, this location delivers both quality beverages and an experience that goes beyond just grabbing a cup of joe. Just be prepared for premium pricing and a more intense atmosphere than your standard coffee shop.
Amenities & Features
- Potent, high-quality coffee with numerous blends available for purchase
- Efficient service that gets visitors caffeinated and on their way quickly
- Extensive retail area with branded merchandise and coffee to take home
- Veteran discount offered to military customers
Insider Tips for Black Rifle Coffee Company
Insider tips
Visitors most often point to Liberty Bell and 1776 Coffee Blends, Military-Themed Retail Store, and Veteran-Owned Atmosphere. Parking is easy in their surface lot right off the Parkway.
Bring extra cash or card space - the merchandise is tempting but pricey. Cards accepted, no cash-only restrictions.
Before you go
Plan around 15-45 minutes (longer if browsing the extensive merchandise selection) unless you are only stopping in briefly. Current price guidance on this page is $4-8 for coffee drinks, $15-20+ for packaged coffee and K-cups.
A website is linked here for direct confirmation of current details.
Menu Guide
What to Order at Black Rifle Coffee Company
Drink
Silencer Smooth
A light-roast brewed coffee known for its smooth, mild flavor and lower bitterness compared to darker roasts, made from Black Rifle's core roast line.
Drink
AK-47 Espresso
The house espresso blend used as the base for lattes and other espresso drinks, described as strong and chocolatey.
Drink
Iced Mocha
A sweet iced espresso drink with chocolate and milk, typically topped with whipped cream for a rich, refreshing treat.
Drink
Caramel Latte
Espresso combined with steamed or cold milk and caramel syrup, available hot or iced for a sweet, creamy coffee option.
Drink
Cold Brew
Slow-steeped cold brew coffee served over ice, noted for its strong, smooth flavor profile.
Main
Bacon Egg Ciabatta Breakfast Sandwich
A breakfast sandwich featuring bacon and egg on ciabatta bread, sometimes with cheese, offering a hearty start to the day.
Main
Jalapeño Sausage
Spicy jalapeño sausage served as a breakfast protein or as part of a breakfast item, adding a kick to your morning meal.
Main
Spicy Sausage with Honey Biscuits
A breakfast combination featuring spicy sausage paired with sweet honey biscuits, blending savory and sweet flavors.
Best For
- Coffee enthusiasts who appreciate strong, quality blends
- Military veterans and supporters of veteran-owned businesses
- Families looking for a unique coffee shop experience with interesting decor
Know Before You Go(7 tips)
- Parking is easy in their surface lot right off the Parkway
- Bring extra cash or card space - the merchandise is tempting but pricey
- Cards accepted, no cash-only restrictions
- Indoor seating available year-round, plus drive-thru for convenience
- Wheelchair accessible with standard accessibility features
Opening Hours
Best Times to Visit Black Rifle Coffee Company
Visit during weekday mornings for the calmest experience.
Tags
Traveler Questions
What are the hours for Black Rifle Coffee Company?
They're open Monday-Thursday and Sunday 7 AM to 9 PM, with extended hours Friday-Saturday until 9 PM. The drive-thru has the same hours as the main shop.
How much does Black Rifle Coffee Company cost?
Coffee drinks are priced similar to specialty chains (around $4-8), but packaged coffee runs about $17 for K-cups or small bags. It's definitely on the pricier side, but you're paying for quality and the brand experience.
Do I need reservations for Black Rifle Coffee Company?
No reservations needed - it's a walk-in coffee shop with both indoor seating and drive-thru service. Just show up whenever you want your caffeine fix.
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