Black Rifle Coffee Company

Duration

15-45 minutes (longer if browsing the extensive merchandise selection)

Price

$4-8 for coffee drinks, $15-20+ for packaged coffee and K-cups

Best For

Coffee enthusiasts who appreciate strong, quality blends • Military veterans and supporters of veteran-owned businesses • Families looking for a unique coffee shop experience with interesting decor

Pro Tip

Ask the staff to recommend a blend based on your taste preferences - they're incredibly knowledgeable and will nail your perfect drink every time.

About Black Rifle Coffee Company

Black Rifle Coffee Company on the Parkway has become a popular stop for visitors heading into the Smokies. This veteran-owned outpost serves seriously strong coffee alongside an impressive selection of tactical gear and BRCC merchandise.

The military-themed decor creates an atmosphere unlike any other coffee shop in the area. Kids enjoy exploring the gear displays while parents grab their morning fuel.

The Liberty Bell and 1776 blends are standout offerings that make the visit worthwhile. Staff members are knowledgeable about their coffee selection and excel at recommending drinks based on customer taste preferences.

Prices run steep - expect to pay around $17 for K-cups or small bags of grounds. However, brand enthusiasts will find the unique atmosphere justifies the cost.

The drive-thru provides convenience for those in a hurry, though most visitors prefer going inside to browse the extensive merchandise selection. The shop stocks everything from apparel to tactical accessories.

The location is pet-friendly, offering complimentary pup cups that dogs love. Staff members make an effort to remember returning customers, creating a more personal experience than typical chain establishments.

Amenities & Features

Potent, high-quality coffee with numerous blends available for purchaseEfficient service that gets visitors caffeinated and on their way quicklyExtensive retail area with branded merchandise and coffee to take homeVeteran discount offered to military customers

Don't Miss

Liberty Bell and 1776 Coffee Blends

These signature blends are what keep people coming back daily during their Smokies trips. The Liberty Bell is particularly popular with first-timers, while the 1776 blend has a devoted following among regulars.

Military-Themed Retail Store

Half the space is dedicated to BRCC branded merchandise, tactical gear, and military-themed accessories. It's like a mini military surplus store combined with a coffee shop, creating a unique shopping experience.

Veteran-Owned Atmosphere

The authentic military decor and veteran staff create an atmosphere that genuinely supports the veteran community. You'll see everything from tactical displays to patriotic artwork throughout the space.

Drive-Thru Convenience

When you're in a hurry to get to the Smokies, the drive-thru keeps you moving while still getting quality coffee. It's especially handy during peak tourist season when parking can be tight.

Pet-Friendly Service

They go above and beyond for four-legged customers with complimentary pup cups and treats. The staff genuinely loves dogs and many visitors make it a regular stop with their pets.

Know Before You Go

Parking is easy in their surface lot right off the Parkway
Bring extra cash or card space - the merchandise is tempting but pricey
Cards accepted, no cash-only restrictions
Indoor seating available year-round, plus drive-thru for convenience
Wheelchair accessible with standard accessibility features

Visitor Sentiment

Based on reviews

Black Rifle Coffee Company receives consistently positive feedback from visitors. Located in Sevierville, it's a solid choice for the area.

Black Rifle Coffee Company Opening Hours

Monday7 AM to 9 PM

Tuesday7 AM to 9 PM

Wednesday7 AM to 9 PM

Thursday7 AM to 9 PM

Friday7 AM to 9 PM

Saturday7 AM to 9 PM

Sunday7 AM to 9 PM

Best Times to Visit Black Rifle Coffee Company

Visit during weekday mornings for the calmest experience.

🔥Buzzing

Weekend afternoons

☀️Relaxed

Weekday mornings

Frequently Asked Questions

What are the hours for Black Rifle Coffee Company?

They're open Monday-Thursday and Sunday 7 AM to 8 PM, with extended hours Friday-Saturday until 9 PM. The drive-thru has the same hours as the main shop.

How much does Black Rifle Coffee Company cost?

Coffee drinks are priced similar to specialty chains (around $4-8), but packaged coffee runs about $17 for K-cups or small bags. It's definitely on the pricier side, but you're paying for quality and the brand experience.

Do I need reservations for Black Rifle Coffee Company?

No reservations needed - it's a walk-in coffee shop with both indoor seating and drive-thru service. Just show up whenever you want your caffeine fix.

How long should I spend at Black Rifle Coffee Company?

Most people spend 15-45 minutes depending on whether you're browsing merchandise. If you're just grabbing coffee, 15 minutes is plenty, but merchandise fans often linger for an hour checking out all the gear.

Is Black Rifle Coffee Company good for kids?

Yes, it's family-friendly and kids love looking at all the military-themed decor and tactical gear displays. They serve pastries and non-coffee drinks too, so there's something for everyone.

Is there parking at Black Rifle Coffee Company?

Yes, there's surface lot parking right at the shop since it's located in a commercial strip on the Parkway. They also have a convenient drive-thru if you prefer not to get out.

Do they sell more than just coffee?

Absolutely - it's half coffee shop, half retail store. They sell BRCC branded apparel, tactical gear, packaged coffee, K-cups, and various military-themed merchandise alongside their drink and food menu.

Is Black Rifle Coffee Company pet-friendly?

Yes, they welcome pets and even provide complimentary pup cups and treats. The staff is great with dogs and many visitors bring their furry friends along for the coffee run.